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The website kashmircafe.com had the following in the web site, "59 High Street, Madeley, Telford, TF7 5AT Phone 01952 581881 588882." I analyzed that the website stated " The Ultimate Indian Food Destination." They also stated " The food of Kashmir, is a best known for its rich taste and aroma, it can be a plain meal for a family,or even a wedding banquet called wazawan consisting of upto 36 courses. Spices like cinnamon, cardamom, cloves, saffron etc, used in the Kashmiri food, make it unique and popular all over the world. We love to care for our customers. Free Home Delivery available within 5 mile radius." The meta header had best indian restaurant as the first search term. This keyword was followed by indian resturent, halal restaurant, and indian restaurant in telford which isn't as important as best indian restaurant. The other words they used was halal restaurant in telford. bengali restaurent is also included but could not be understood by web crawlers.